CR Citrus | Lookout Catalog | Los Angeles, CA

Scope: Produced a branded photo and video shoot for CR Citrus, capturing fresh content for Lookout Catalog’s seasonal campaign in Los Angeles.

Highlights: Led pre-production and on-site execution, managing everything from creative direction alignment to crew coordination and scheduling. Oversaw all logistics including location setup, talent wrangling, and brand integration to ensure a seamless production that authentically showcased CR Citrus' product story and aesthetic. Delivered high-quality visuals tailored for digital and catalog use.