WSS | Adidas Back To School | Los Angeles, CA

Scope: Produced a series of back to school community events, this specific event with the Adidas Samba.

Highlights: Led full-scale event production for this community-focused activation, overseeing venue buildout, vendor management, and on-site execution. Partnered with Adidas to create engaging branded moments, including customization stations, interactive photo opportunities, and product integration that connected with students and families while driving energy around the iconic Samba.